In a land trust’s endeavor to encourage people to donate or sell a land conservation easement, it will be an uphill battle to convince certain people unless it is clear what is in it for them. Our broad estate planning skills and specific knowledge as to tax incentives for farmers and ranchers (such as the tax benefits of a land conservation easement under sections 170(h) and 2031(c), the special valuation discount election under Section 2032A, and the election to defer estate tax under Section 6166), charitable lead trusts, charitable remainder trusts, and taxation of life insurance and annuities, might tip the scale in favor of a prospective easement donor proceeding ahead. Many people will need to thoroughly understand how an easement fits in with their overall estate plan, the problems it can solve, and the achievement of goals.